Safe and Sound promotes dealer network to 16million used car buyers
Safe and Sound, the Ultimate used car scheme from leading warranty firm WMS Group, have announced the national roll out of their multi-million pound marketing campaigns, designed around one core focus: maximising leads, sales and profitability for the dealer network.
The company has committed to supporting its rapidly growing dealer base by driving millions of in-market consumers to their nearest retailers via a number of high impact, targeted advertising initiatives. These activities, which include an exclusive arrangement with Auto Trader plus series of extensive regionalised and national social media campaigns, will promote Safe and Sound dealerships to a minimum of 16 million used car buyers over the next 12 months.
As the UK’s only customer acquisition strategy of its kind in the warranty sector, the campaigns – featuring the firm’s two celebrity endorsees, former Stig, Ben Collins and motor racing legend Sir Stirling Moss – are being provided free of charge to supporting dealerships as part of the WMS Group’s added-value proposition.
Managing Director John Colinswood commented: “This is a very exciting time for us and we’ve seen phenomenal results following the initial trials with forty of our dealers. Over the last few weeks, the activities have reached millions of consumers and generated a staggering 60,000 unique clicks through to these dealers’ stock pages.
“Their enquiries and vehicle sales have reached record levels, subsequently resulting in a 15% increase in our product penetration compared to the same quarter last year. We have proven that the offering is maximising leads and therefore providing our valued dealers with further unique ammunition over their competitors.”
Ben Dodgson, Group Marketing Manager of Sascron Car Supermarkets said: “Sascron have noticed a definite spike in web traffic over the past few weeks, resulting in a strong increase of email and telephone enquiries. The activity has enabled us to target vast volumes of local buyers, generate fresh enquiries and maximise brand awareness, with thousands of engagements and clicks to our stock page so far.”
Clive Henderson, Dealer Principal of Drivers of Prestatyn (Peugeot) added: “We have seen a huge increase in enquiries from the marketing activity and are delighted to report record sales across our used car division as a result. Safe and Sound is without doubt the best in the market for used vehicles, offering our customers unprecedented aftersales support should they have any issues. By combining this award-winning scheme with the lead generation campaigns and exceptional service, our business now has a plethora of extremely powerful advantages to attract and retain customers.”