What were your objectives?
The main objective was to provide customers with an added-value package that would give them proper peace of mind and care, whilst enabling us to defend our profit margins. We’ve never sold on price and we don’t generally discount our vehicles so Safe and Sound provides the perfect leverage and simultaneously helps to raise our profile further. As an FCA registered business, treating customers fairly is essential so we always ensure that our operations are not only ethical but also focussed around our buyers’ needs.
Why did you choose the WMS Group?
We used to work with another well-known car warranty provider but the service was shocking and they were causing so many issues over claims, which was very distressing for customers. After this we had little faith in warranty companies and began offering our own three month guarantee. I then saw one of your adverts featuring Stirling Moss and you were looking for dealers to join the network.
At first we thought it was either too good to be true or the premiums would be too expensive. But I made the call anyway and we agreed to trial it. I’m so pleased we did as we couldn’t have been more wrong on both counts and have enjoyed a fantastic relationship with you for three years! Not all dealers can say they include £500 of extras free of charge.
What was your strategy?
Every eligible vehicle comes with the standard six month warranty and recovery package, and buyers are offered the option to upgrade to 18 or 24 months. Customer expectations are rightly very high and we find that peace of mind and confidence in both the dealer and vehicle is increasingly taking precedence over a discounted screen price. Safe and Sound is also promoted on our website and other advertising plus our Auto Trader feed, and the combination has generated many new customers nationwide. The quality of your operation has provided extensive mutual benefits to us and our customers.