Implementing a bespoke sales process to improve customer care.
Underwoods is the largest privately owned dealer group in North Essex and Suffolk, representing six franchises across six branches. They provide the full Safe and Sound programme with all used Peugeot, Ford, Mazda and Kia models, in addition to vehicles that fall outside of the Network Q and Skoda approved parameters. All branches additionally offer WMS Group Guaranteed Asset Protection.
In conjunction with the WMS Group, Underwoods created a bespoke process to improve a number of areas within the sales departments, enabling them to focus on putting the customer at the heart of their business. Highlights include extensive sales training which resulted in a 17% uplift in vehicle sales during 2014.