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Binley Woods Approved Used Cars

Delivering a gold standard service with Safe and Sound .

Binley Woods Approved Used Cars Ltd is an independent car dealership based on the outskirts of Coventry, Warwickshire. All vehicles are sold with the multi award-winning Safe and Sound scheme, in addition to a 12 month MOT, service, full detailed valet and Drive Away insurance.

Binley Woods Approved Used Cars are at the forefront of customer care. Despite being a young operation, they are committed to leading the market through a range of pioneering service initiatives, which have been instrumental in the company’s growth. Each vehicle is handpicked and subjected to rigorous pre-sale preparation standards. The dealership also offers a vehicle sourcing service, ‘MOT for Life’ initiative and referrals programme.

What were your objectives?

Our objective has always been simple: to achieve a 100% customer satisfaction score and five star feedback rating, which can only be achieved by putting our customers at the heart. I am delighted that we have not only achieved what we set out to but continue to maintain it – 100% of our customers recommend us online which is testament to our hard work.

Why did you choose the WMS Group?

It stands head and shoulders above any other scheme on the market, in terms of both product and service levels. Our core ethos is to sell the business before we sell the car. Customers want reassurance that they are buying from an exceptional retailer who will look after them at every stage of their ownership. This is where Safe and Sound really comes into its own because the aftercare and claims handling are unprecedented, alleviating the headache should something go wrong and getting them back on the road as quickly as possible.

What was your strategy?

All vehicles include the six month warranty and breakdown cover as standard, but we offer customers the opportunity to purchase up to 36 months in total through a package deal. We don’t want our warranty offering to become a vast profit centre so premiums are always kept affordable with buyers in mind. We would much rather a customer came back each time for service / repair work – retention is more important to us than inflated margins.

What are your main objectives going forwards?

The immediate objective is to continue the organic growth and maintaining our glowing reputation. However, vast expansion plans are on the horizon over the next 12 months which will go a long way in enabling us to become the number one used car dealership of our size within the area. We are also looking at introducing the WMS Group’s Premium Funding for our F&I products, which should bolster upsell penetrations further.

Any advice for other dealers when choosing a warranty provider?

I think for dealers who are as passionate about delivering the best possible customer care as we are, a holistic view of the providers’ offerings is required. A few years ago, price was the key driver for dealers. But now product coverage, service levels, account management, claims handling operations and online reputation need to be taken into account amongst other factors. Premiums should be the last consideration.

Mick Malone is the Managing Director of Binley Woods Approved Used Cars Ltd, responsible for overseeing all operations of the dealership and its direction. For more information please visit www.binleywoodsapproved.co.uk.

Want to hear more about WMS Warranties?

Want to hear more about WMS Warranties?

Want to hear more about WMS Warranties?

WMS Warranty

Generate customers for life with our award-winning car dealer warranty solutions and aftersales support. We offer one of the best car warranty portfolios on the market, with the option of customising many of our products.

VGS Repair & Maintenance Agreement

For Car dealers that are not FCA registered we offer a warranty alternative. VGS Repair & Maintenance has all the benefits you would expect from a warranty, allowing you to give your customers added peace of mind.

Guaranteed Asset Protection

Guaranteed Asset Protection (GAP) from the WMS Group is designed to cover your customers in the event of there vehicle being declared a total loss

Smart Repair Insurance

Protect your customers vehicle against unforeseen scratches, scuffs and dents.

Wheel & Tyre Cover

Protect your customers from expensive wheel and tyre repairs or replacements with our range of wheel and tyre cover plans.

MOT Test Insurance

Protect your customers from expensive MOT repair bills.

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