WMS Group has appointed a new product manager to drive the development of new and sustainable warranty products as the business continues to strive to be the UK’s leading and most reputable warranty provider.

Lisa Adams joins WMS with a wealth of experience in the automotive, financial services and insurance sectors, having spent more than 20 years in marketing and product development.

Her arrival comes at a pivotal time for the business as it continues to create relevant warranty solutions that continue to meet the demands of the changing dealer market and follows the successful relaunch of WMS’ market-leading Safe & Sound brand.

As Product Manager at WMS, Lisa will be responsible for developing new warranty products as well as confirming existing products continue to be fit for purpose through working with dealers to understand more about their requirements and customer needs. She will also be responsible for further developing Safe & Sound, with a suite of new after-sale products designed to provide dealers with the tools needed to increase used vehicle sales, whilst giving customers peace of mind.

Lisa said: “WMS is on a fast journey to shake up the market and go beyond expectations, so I’m delighted to be joining at such an exciting time. The business is agile, dynamic and ambitious and – together with parent company Opteven – is a real market leader when it comes to warranty products. I’m looking forward to working with the team to develop the existing offer, but to also introducing new products and services to ensure we remain at the cutting edge of warranty solutions. WMS has an impressive reputation and a stellar team of experienced industry professionals, who I’m excited to work alongside to really make a difference to the sector.”

Craig Grant, Commercial Director at WMS Group, said: “We are delighted to welcome Lisa to the team to drive and develop our product offering. New product development in emerging sectors is a key focus for us as we continue to grow the WMS business and we’re looking forward to working with Lisa as we strive to lead the way in warranty solutions here in the UK.”