Headline sponsorship for WMS in association with Car Dealer magazine

The WMS Group have announced that they will be the headline sponsors of the Car Dealer magazine 2011 wallplanner. The planner will be sent out to the 12,000+ car dealers that subscribe to the magazine and will be seen all over the UK in a vast number of showrooms and forecourts.

In 2010 the planner was sponsored by Auto Trader, the UK’s number one car sales magazine. Auto Trader is part of the Trader Media group and has sales portals for both the consumer and dealer markets. The WMS Group already have partnership with Trader Media, with various platforms in the Auto Trader, Van Trader, Top Marques and Dealer Update print and web titles titles, in addition to Dealer Portal and Traderlink web. The WMS Group anticipates that the additional advertising with Car Dealer magazine will generate a good amount of brand exposure, enabling their branding to be seen by dealers and customers up and down the country.

Steph Colinswood, marketing manager added: “It is a cost effective method of advertising the benefits of the WMS Group to the wider audience.”

WMS have a range of products including car warranty, LCV warranty, motorcycle warranty, HGV warranty, GAP/RTI, Coach warranty, Breakdown cover, MOT cover and Wheel & Tyre Insurance.