WMS Group to make TV debut with Mary Portas

This past week has been particularly exciting for the WMS Group and one of our dealerships, Gatehouse Car Sales in Aylesbury, Buckinghamshire…

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TV’s legendary Mary Portas, known for her high street retail expertise, sharp business acumen and even sharper tongue, has been working closely with Gatehouse Car Sales filming a new prime Channel 4 series airing later this year. The show, which focusses on shaking up the UK’s motor trade through delivering exceptional customer service and aftersales support, will bring a number of innovative selling ideas to dealerships to assist in improving the customer experience and ultimately their retention levels.

As part of their restructuring, Gatehouse have adopted our flagship warranty scheme Safe and Sound, endorsed by motor racing legend Sir Stirling Moss OBE. The scheme carries a retail value of around £500, however Safe and Sound dealerships are required to include the elements free of charge with each approved vehicle. It includes a six month wear & tear warranty, complete safety inspection, full provenance check, breakdown package and much more.

Paul Cockton, sales director of Aylesbury Motor Group comments: “Mary has quite literally turned Gatehouse upside down these past few weeks! The site has been fully refurbished to a high standard with new facilities including a child’s play area, staff have been shaken up and retrained, we have a new identity, our stock has been streamlined and of course the Safe and Sound programme is now being offered free of charge with each model. The new Gatehouse is a far cry from how it was a few weeks ago, and we hope that our customers will appreciate the changes we’ve made.”

Tomorrow afternoon will see Mary return to Gatehouse to film the relaunch, which will showcase all of the new improvements. If you would like to attend the shoot, please get in touch with Steph or Gareth by emailing marketing@wmsgroupuk.com for the full details – you may even appear on TV!

Gatehouse Car Sales, the approved used car site of Aylesbury Motor Group (Honda and Nissan) were accepted by the BAFTA award-winning TV production company Optomen Television earlier this year. Optomen are also the company behind Gordon Ramsey’s Kitchen Nightmares, Police, Camera, Action and Kevin McCloud’s Man Made Home.

Mary Portas is known for bringing customer service back to the heart of business, having helped all types of companies from charity shops to furniture stores and big chains. This is Mary’s sixth series of programmes, with previous shows including Channel 4’s Queen of Shops, and Mary’s Bottom Line.