The motor industry has changed significantly over recent years, for the better we believe. In times gone by, those so-called protection products offered to vehicle buyers frequently brought disappointment when it came to claiming, which led to frustration for dealers. It was not uncommon for dealers to shy away from warranty companies, preferring to ‘take the risk’ themselves, often bidding farewell to the customer with fingers firmly crossed behind their backs, praying that the customer wouldn’t return!

But as the recession struck and Britain went into meltdown, the whole sector was shaken and almost overnight, the way in which dealers marketed to, sold to and captivated their customers’ attention changed. Of course, some went out of business. Others flourished. The successful ones had to put their creative thinking caps on and find new ways in which to attract customers, bolster their sales proposals and ultimately, seal the deal. Retention immediately became the new acquisition, and dealers began to recognise that if they gave their customers a strong reason to choose them over their competiton, then they could almost guarantee that the customer would come back again in the future.

Since 2003, we have been supplying warranty and other protection products to the motor trade, optimising dealership’s performance and increasing profitability, with some of the UK’s largest dealers putting their trust in us. A 30% growth in turnover for us last year was no mere coincidence – infact it was as a result of our dealers embracing the turbulent market, being proud to stand out from their competitors and ensuring that their customers left their premises with the protection that they needed, and at a price they could afford.

Today we work with over 3,500 dealerships nationwide, and it is our flexible approach which has enabled us to design and build bespoke business solutions, that has improved the profit margins, product penetration, customer retention and cashflows of our partners. Our extensive range of warranty products, Guaranteed Asset Protection, paint protection, MOT cover, recovery and wheel & tyre plans offer real value for money, peace of mind for you and your customers, and tremendous profits opportunities for you. We also believe in the personal approach – a dedicated account management team, inhouse telephone claims handling, and plentiful face-to-face sales and compliance training. So you don’t need to look any further for the missing piece of the protection puzzle….after all, we want the same thing – happy customers!

For more information on the WMS Group, please click here to request a no-obligation dealer pack or telephone business development director Eric Stone on 0800 021 3030.