Mitsubishi Motors in the UK have today announced that the Mitsubishi L200 now comes with the longest warranty of any pick-up truck in the UK marketplace, providing customers with peace of mind for a class-leading five years/125,000 miles.

The pick-up market has seen phenomenal growth in the last decade and much of that can be attributed to the continued success of the L200, and its commercial models. Despite the current market conditions, the L200 has been selling in impressive numbers and still continues to be a top choice amongst pick-up customers.

The Mitsubishi L200 provides the most versatile range in the marketplace offering three cab configurations – single, club, and double – with a wide spectrum of specifications, from the no-nonsense workmanlike 4Work models, presenting durability and functionality, through to the comfort and luxury of the range topping Barbarian and Walkinshaw models.

The first pick-up truck to receive a 4* NCAP safety rating, the L200 is the only pick-up truck which has a 4×4 system so advanced that it can be driven in 2WD or 4WD, even on dry roads! The Mitsubishi L200 remains just as rugged as ever, but with more equipment, more style, greater performance and more power. Being rugged doesn’t mean the L200 isn’t without an environmental conscience either, with detailed improvements being made to the truck allow it to be one of the lowest emitting and fuel-efficient pick-ups in the marketplace.

Managing Director for Mitsubishi Motors UK, Lance Bradley, said: “Warranty cover for five years or 125,000 miles gives buyers of the Mitsubishi L200 peace of mind for longer than any other pick-up in the UK. The Mitsubishi L200 won WhatVan? ‘Pick-up of Year’ 15 times in 18 years and is renowned as a tough and reliable truck, which is why we have the confidence to put our money where our mouth is. What’s more, the whole L200 range will be covered.”

We say: new vehicles that are covered by a standard warranty duration will present an opportunity to bolt on a new-extended warranty, which will compete with the ever increasing number of manufacturers offering the longer periods. This means that a new vehicle with a typical three year warranty can have an extended plan ready to click in when the manufacturers cover expires, which can serve as a great negotiating tool when competing with other dealerships for the customer’s signature. In our opinion, car sales is no longer all about discounting, but instead adding value and peace of mind. 

To find out how the WMS Group can offer extended vehicle warranties for your business, simply click here to request your FREE dealer pack.