CHARGED WITH CRIMES THEY DIDN’T COMMIT (CHEATING AT MONOPOLY), THEY PROMPTLY ESCAPED FROM A MAXIMUM-SECURITY MILITARY STOCKADE.

The Countdown Continues: Minus 40 and Counting…….

April 11th Signals 40 Days Until CDX18:

For many dealers, declining new car sales have led to a tough market – and not just for new car dealers but used ones, too. As customers are increasingly less-willing to upgrade their car, it’s more important than ever to make more money from each and every customer.

We would like to think that the new car market will have hopefully turned itself around by May 21 and 22 when the doors of the Manchester Central Convention Complex are thrown open for CDX 2018, but regardless this workshop from WMS Group will be an important one for dealers to attend to maximise their profits.

WMS Group is one of the leading suppliers in dealer warranty services and will be holding a workshop at CDX 2018 about how dealers can make customers spend more money, as well as the importance of getting the basics of customer care right.

There is not a ‘silver bullet’ to help dealers, but that making lots of small differences can lead to big improvements, and customers spending more money.

WMS Groups Marketing Manager, Ian Tallent, explains further.

“The main point of our session is about how a lot of small differences, when added together, can make a big improvement. Even things such as preparing cars correctly, making sure you’ve got the right stock and doing vehicle safety checks can see customers spending more money on your cars.”

“We’re not here to tell dealers how to do their jobs, we’re just highlighting the little tweaks here and there that can make a big improvement and help dealers earn more money from each customer. There isn’t a silver bullet but ensuring you have good customer care and that your products are aligned with each other, such as our warranties, rescue and recovery services and Gap insurance provided by our Safe and Sound Scheme, just helps to improve the quality of care and procedures”.

“Going that extra mile with customer service leads to happy customers that can become lifelong customers. They might get a car serviced with you, and continue to do so, before buying their next car from you. It’s all about balance, though, as you don’t want to bombard consumers with customer service as they’ve soon had enough There is a limit, and it’s about educating dealers about it, and in turn make them spend more money through it”.

WMS Groups workshops will be delivered at the following times and dates:

  • 11:30 & 14:00 on Monday 21st May
  • 11:00 & 14:00 on Tuesday 22nd May

The workshops will be hosted by sales trainer, Rob Purfield, who has over 25 years’ experience delivering workshops across both the automotive and financial sector.

SEE YOU IN 15 DAYS FOR MINUS 25 AND COUNTING.

Regards

THE WMS TEAM