With winter almost upon us, we share our dealer survival guide for ensuring that your customers (and profit margins) remain protected over the festive period, including good business practises and practical tips for keeping your customers on the road. So without further ado, here is part two of three – if you missed part one you can read it here.  We hope you enjoy our guide.


Guaranteed Asset Protection

Icy weather conditions cause havoc for drivers, and it’s no surprise that more vehicles are written off between December and February than any other months. If your customers were to be amongst the 500,000 unfortunate people in the UK whose vehicles are written off each year, then they will receive an insurance settlement for the current market value of the vehicle at that time, which will be much less than they paid originally.

Depreciation is inevitable and we can’t change that, but if the vehicle is declared a Total Loss, having a Guaranteed Asset Protection policy in place will cover the financial shortfall between the original purchase price and the motor insurance settlement, meaning that in total your customers will receive exactly what they paid in the first place, up to a maximum payout of £10,000. Our product is available as both monthly and straight payment, lasting for up to three years with no excess contributions if your customers make a claim, and is suitable for all cars and motorhomes up to a purchase price of £25,000, 10 years old and 100,000 miles at the policy start date.

EXAMPLE: A customer buys a four year old car from you for £5,000. Eighteen months later, that car is declared a Total Loss and the insurance company make an offer for the vehicle – but it is for the current market value, which is £3,000. Guaranteed Asset Protection will pay the £2,000 shortfall, taking the amount to the purchase price of £5,000.

Wheel and tyre cover

Wintery road conditions increase the chances of wheel and tyre damage but we offer a range of wheel and tyre products which could save customers hundreds of pounds a year without them having to claim on their motor insurance. Available as 12-36 month covers with repairs being carried out by a specialist network of approved repairers, the range includes stand-alone alloy wheel cover, tyre cover and a combined product. The tyre product will protect four tyres against accidental or malicious damage, covering the repair or replacement costs whereas the wheel insurance will protect all four wheels against accidental damage repair or replacement costs. The products apply to all standard finish alloy wheels and all brands of tyre and for each twelve month period, the customer can make a maximum of four claims each up to £250.00 per wheel or £250.00 tyre.

If youre interested in working with the WMS Group for Guaranteed Asset Protection or Wheel & Tyre cover, simply request your FREE dealer pack here and learn why over 3,500 dealerships have chosen us as their protection partner.