Safe and Sound stars in ITN programme ‘Driving Change’

Our flagship Safe and Sound car warranty scheme has featured in an ITN Productions programme in collaboration with the IMI, to promote the best automotive businesses.

Introduced by national newsreader Natasha Kaplinsky, this programme is part of a new initiative called ‘Driving Change’, featuring key industry interviews and news-style reports along with sponsored editorial profiles to highlight the UK’s best dealerships and suppliers.

In collaboration with the Institute of the Motor Industry, ‘Driving Change’ takes an indepth look at the newest technologies, flourishing career opportunities and movement towards a fully licensed and regulated industry which will create and maintain consumer trust and confidence. Safe and Sound was chosen by the IMI to take part, after being recognised as offering the ultimate peace of mind and protection for both car buyers and dealerships.

WMS Safe & Sound from WMS Group TV on Vimeo.

The programme was created to explore the four key sectors of the retail motor industry – business opportunities, synchronising with customers, powering the future and innovation. It premiered at the IMI Dinner on 10th March and will be heavily promoted to the motor trade over the coming months.

The Institute of the Motor Industry is the professional association for automotive individuals and the authoritative voice of the sector. They are transforming the industry by setting, upholding and promoting professional standards to drive skills acquisition, establish clearer career paths, and boost public confidence. Their Professional Register is here to make sure consumers are in skilled, competent and trustworthy hands.

ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the corporate, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news-style items and sponsored editorial profiles.

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