Move over fifty shades – white is the new grey

White Ford Fiesta 2014It seems that white is officially now the UK’s favourite new car colour according to the SMMT.

Figures released by the Society of Motor Manufacturers and Traders (SMMT) have shown that almost a quarter of new cars registered in 2014 were white, which was the highest proportion on record.

Out of the 2,476,435 new cars registered in 2014, 22.2% were white – representing the largest number registered in any year since records began in 1996, when white cars only made up less than 1% of the new car market.

The colour’s record-breaking popularity follows a strong upturn in the uptake of white cars over the past decade. In 2010, white cars accounted for just under 10% of new car registrations, making it the sixth most popular car colour, with black and silver cars being the best-selling. In 2005, less than 1% of the UK’s new car buyers chose white models.

In 2014, black cars took second place followed by grey, taking 19% and 14% of the market respectively. Silver – the second most popular colour in 2010 with almost a quarter of registrations – has now slipped to sixth place, accounting for 13% of the total new car market.

All white now

White became the UK’s most popular choice in 2013, but for many years it was one of the least-favoured choices of car colour. Demand for white cars saw exponential growth from 2008 to 2012, with the number of units registered growing from 1.1% in 2007 to 20.9% in 2012.

Colour of new cars registered 2014 vs 2010

Colour of new cars registered 2014 vs 2010

Best-selling white cars by year

Year   Make        Model      Registrations
1996   Citroën     Xantia      2,489
2000   Vauxhall   Astra        4,775
2005   MINI         MINI         3,827
2010   Fiat          500           13,049
2014   Ford         Fiesta       25,845