WMS Group to make TV debut alongside retail guru Mary Portas

The WMS Group and Aylesbury Motor Group make Channel 4 TV debut alongside retail guru Mary Portas

At the end of last year, TV’s legendary Mary Portas – known for her high street retail expertise, sharp business acumen and even sharper tongue – was busy filming a new prime time series for Channel 4, which focussed on putting the customer back into customer satisfaction.

The five part Mary’s Secret Shopper will be shining the spotlight onto the customer care processes of a number of retail sectors, one of which being the motor trade – and we are delighted to announce that our very own Gatehouse Car Sales was exclusively chosen to represent the industry.

“This has been an incredible opportunity for both the WMS Group and Gatehouse Car Sales.”

Gatehouse Car Sales, the approved used car site of Aylesbury Motor Group (Honda and Nissan) were accepted by the BAFTA award-winning TV production company Optomen Television earlier last year. Mary was brought in to shake up the industry by concentrating on delivering exceptional customer service and aftersales support. She has implemented a number of innovative selling ideas which many other dealerships can use, to assist in improving the customer experience and ultimately their retention levels.

As part of their restructuring, Gatehouse Car Sales of Aylesbury, Bucks, adopted our flagship warranty scheme Safe and Sound, endorsed by motor racing legend Sir Stirling Moss OBE. The dealership have also joined FOXY Choice’s new dealer network to highlight that they are a female-friendly business, and operate to FOXY’s strict compliance standards.

Paul Cockton, sales director of Aylesbury Motor Group commented: “Mary has turned Gatehouse upside down these past few weeks! The site has been refurbished, staff have been retrained, we have a brand new identity, our stock has been streamlined and of course the Safe and Sound scheme is now being offered free of charge with each model. The new Gatehouse is a far cry from how it was a few weeks ago, and we hope that our customers will appreciate the changes we’ve made. Our used car buyers can look forward to receiving exceptional care during and after their purchase with the Safe and Sound scheme.”

WMS Group marketing manager Steph Newbery added: “This has been an incredible opportunity for both the WMS Group and Gatehouse. The episode focusses on ensuring that every customer will receive the same high level of service and protection, and Safe and Sound has been recognised as a mark of quality.”

Optomen are also the company behind Gordon Ramsey’s Kitchen Nightmares, Police, Camera, Action and Kevin McCloud’s Man Made Home. Mary Portas is renowned for bringing customer service back to the heart of business, having helped all types of companies from charity shops to furniture stores and large chains.

The episode is airing on Channel 4 on the 17th March 2015 at 8pm. Remember to tell us what you thought of it on social media! The WMS Group would like to thank everyone involved in selecting our flagship scheme, and especially Aylesbury Motor Group for their continued support.