It is fair to say that the independent dealers have recently taken a hit, due to the rise in older cars being listed for sale by franchised dealers and car supermarkets. With the demand for cars over three years old reaching an all-time high, more dealerships have been competing for similar vehicles which has contributed to the decrease in the availability of quality stock, meaning that used car retailers are becoming increasingly squeezed. Whereas once older models were considered less desirable than newer models, consumers are realising that they can be just as appealing – especially when sold with an extended car warranty to take care of unexpected repair bills.

Traditionally, independent dealerships have taken a larger slice of aftersales business, which more often than not can be attributed to their tighter relationship management and more competitive pricing. When the block exemption ruling came into force during 2003, drivers were no longer restricted to using a franchised outlet for servicing during the manufacturer’s warranty, which saw a boom in the profits of smaller businesses. Franchises however have retained a larger market share in the car sales stakes, possibly due to offering added-value packages which would satisfy their customers’ motoring needs during the period of ownership.

Peugeot it seems, are the latest manufacturer to introduce a motoring package with a high perceived value. Their ‘Just add fuel’ campaign includes three years servicing, tax, car warranty, breakdown cover and even comprehensive insurance, all for one simple monthly amount spread over the duration. That’s all well and good, and is ultimately set to see their volumes of car sales increase – but what can you do if you’re not a manufacturer or franchise?

How about offering your customers the Safe and Sound package, which was designed especially for independents? Incorporating seven elements that would normally retail at over £500, dealers are using it to negate discounting so heavily so their margins remain protected, and in many cases are increasing substantially. The scheme allows dealer principals to furnish their businesses with a unique advantage over their competition, and many are reporting that they have seen an uplift in vehicle sales as a result.

Two of the elements are a wear and tear car warranty plus 24 hour breakdown package, meaning that your profit margins remain protected should the vehicle experience any faults. These two alone are also proving to reap countless profit making opportunities for dealerships, including at the point of sale, repair work, servicing to keep the warranty valid and renewal. As our business development director Eric Stone once said, a comprehensive warranty is like the umbilical cord of the motor trade, and is the only product that can generate such opportunities and bring customers back time and again! Of course by becoming a ‘Safe and Sound’ dealer you can also benefit of the endorsement of world-renowned motor racing legend Sir Stirling Moss. What more could you ask for?

To request your free dealer pack simply click here or call us on 01844 293817. Remember that Safe and Sound is limited to one dealer per town though, so make sure you join us before your competitors do!