The seven element ‘Safe and Sound’scheme endorsed by Sir Stirling Moss has helped one dealership to create an additional £5,500 profit from car warranty sales alone, during the period of just one month.

This announcement comes from independent dealership Dunecht 4×4 of Aberdeenshire six months after signing up to the ‘Safe and Sound’ scheme. As an approved dealership, Dunecht include the standard six month car warranty on all vehicles sold, but offer every customer the opportunity to purchase a longer duration through a range of incentives such as receiving up to 50% cover free of charge.We are delighted to report that last month, the dealership achieved a 76% conversion rate on warranty upgrades, resulting in a gross margin of £5,500 before vehicle sales.

Dealer principal Bill Gauld commented: “If we can maintain this level of penetration in eleven months’ time then we would have increased our profit margins by over £65,000 just from car warranty upgrades alone. ‘Safe and Sound‘ have delivered many new customers to us and the scheme has blown all of our expectations out of the water. Dealers that are struggling to increase their warranty sales should contact the team at ‘Safe and Sound’. We are finding the extended warranties very easy to sell, because customers see the value in the products.”

Dealers taking part in ‘Safe and Sound’ will include:

  • A sixty point safety inspection to rule out any accident causing defects;
  • Full provenance check which ensures it doesn’t have a hidden past
  • A six month wear and tear car warranty covering all mechanical and electrical items
  • Six month UK recovery including home/roadside repairs, assistance and relay (no excess)
  • Mileage verification to ensure that the vehicle hasn’t been clocked
  • Independent valuation which shows that you’re asking a fair price
  • And finally the buy-back promise, meaning that you guarantee to buy the vehicle back regardless of its age, mileage and condition which customers can use as part payment on their next vehicle.

Warranty and breakdown cover of this caliber would usually come with a hefty price tag, but Garry Scholz from Kings Chrysler (Sytner dealer) recently commented: “The car warranty cover is equivalent to the manufacturers’ car warranties, and the prices are very competitive too.”

Whilst the industry is currently facing tough trading conditions, the Dunecht success story is a prime example of how ‘Safe and Sound’ can help your business to thrive in such a competitive marketplace by boosting footfall, increasing your retention and margins, and convincing the customer to hand over their signature.

A little bit of effort and good customer care is all we are asking from you to join the ever-growing network. In return, we’ll supply you with FREE sales and marketing support, the use of the ‘Safe and Sound’ and Stirling Moss brands, copious point of sale materials, many NEW customers from our extensive consumer-facing marketing campaign, additional revenue streams, increased customer retention levels and much more.

So it’s your choice – either follow the flock or make a change today!

For more information on ‘Safe and Sound’ please request your FREE dealer pack and profit consultation at

About ‘Safe and Sound’: ‘Safe and Sound’ is a complete motoring package worth £500 but provided free of charge to car buyers. It is currently offered by over ninety dealerships nationwide, including Skurrays Vauxhall, the Stojanov Group, Browns Mitsubishi and Proton, who are using it to protect their new and used stock. The scheme brings commercial, terriritorial and competitive advantages, and many dealers are using it to not only offset reductions, but also increase their margins and retention.