We often get asked by dealers why they should choose us as their warranty provider instead of our competitors. Well, in today’s post we share just some of the reasons why we are different – and proud of it.

Firstly we have the most comprehensive product range on the market today and almost everything we offer can be tailored to the needs of you and your customers. This means that you don’t need to worry about using several different suppliers for warranty, GAP, breakdown, paint protection, MOT cover, or wheel & tyre cover.

Secondly, we believe in the personal approach, which is why you’ll receive a dedicated account manager to look after you, FREE one-to-one marketing and sales support, comprehensive compliance training and telephone claims handling meaning no complicated claims forms to complete.

Here are some more:

  • We  offer award-winning products that are both comprehensive and affordable which is peace of mind for you and your customers.
  • A range of incentives for your customers such as receiving up to 50% cover free of charge when they upgrade to a longer term mean it’s easy for you to upsell and increase your margins – with many of our dealers achieving a 60% upsell conversion rate.
  • The seven element Safe and Sound scheme endorsed by Stirling Moss will help you to attract customers, seal the deal and boost retention rates.
  • No-quibble claims authorisation – if it’s a claim, we pay it, simple as that!
  • We  work with the UK’s largest repairer network Unipart who pride themselves  on offering an outstanding service, so if you don’t have a workshop or your customers are far away, they will be looked after properly. Their parts and labour also come with a full 12 month or 12,000 mile guarantee which applies nationwide, meaning that in the rare event of something going wrong with the work they’ve done, your customers can pop into their nearest center to have the work rectified free of charge. It’s peace of mind for you and us.
  • We have a specialist aftersales team that can canvass the customers you  haven’t managed to sell the products to, and even book them in for a service, MOT or vehicle healthcheck at the same time.

Additionally we’ve been told many times that our products are VERY affordable, and that statement even applies to our top levels of cover. We have many testimonials from dealerships about our product range, affordability and how we’ve improved their retention, product penetration and perhaps most importantly, their profit margins.

Steve Mclaughlin, Director of Essex Car Company is just one of them: “I have been in the motor trade for over 25 years and currently retail over 1,000 cars a year. I have never found a warranty company as good as the WMS Group. Their claims procedure is excellent with an unbelievably fast payout, and they look for ways to help with a claim as opposed to some of the other warranty companies! The online systems are also excellent, making it easy to offer immediate cover. Working with the WMS Group has greatly helped our profitability and retention of existing customers as they see the value in the products offered.”

There is one main reason why we are proud to stand out and this is why: the industry is tough at the moment but if we offer exceptional value and products to our dealers and policy holders alike, then we’ll be making sure that more customers have the valuable motoring protection they will inevitably need – and less dealerships will be struggling financially. We hope that in just a few years’ time, the motor trade would be a completely different place but for now we’re just going to continue being the best that we can be.

To find out more about the WMS Group please request your FREE dealer pack and learn why over 3,500 dealerships have chosen us as their warranty, GAP and protection partner.